The Welly Jelly™ Story
It All Started With a Cowboy Hat and Gourmet Jelly Beans.
In 1976, candy maker David Klein contracted with the Herman Goelitz Candy Company, to help him manufacture the ultimate gourmet jelly bean. Klein called his new creation, Jelly Belly®. A playful name derived from Lead Belly, the beloved 1920s blues singer. He described his gourmet beans as “the Rolls Royce of jelly beans” — candy rockstars filled with irresistible flavor and made with natural ingredients whenever possible.
Klein created eight flagship Jelly Belly® flavors: Very Cherry, Lemon, Cream Soda, Tangerine, Green Apple, Root Beer, Grape, and Licorice. These eight flavors are still some of the most popular jelly bean flavors sold by Jelly Belly® to this day.
While his gourmet beans were undeniably delicious, with novel flavors, selling the new brand of beans was another matter. Klein knew that Jelly Belly® needed to standout. So he donned an all white, candy studded outfit, topped off with a mask and ten gallon hat. Klein wore the outfit to promote Jelly Belly®. Armed with his rockstar outfit and quirky candy man charm, Klein was able to ignite interest in the gourmet beans.
Almost overnight, papers across the country picked up the story. Soon Jelly Belly® was flying off the shelves. Even president Ronald Reagan fell in love with the jelly beans – keeping a jar on his desk, and ordering up to 60 cases a month.
Jelly Belly® is a trademark of the Jelly Belly Candy Company and not associated with David Klein.
The altruistic Klein soon parted ways with the candy company. Turning his sights on engineering new candy creations that would be innovative and fun, but most importantly, Klein wanted his new candy innovations to help people. He found the perfect marriage by merging the “feel good” benefits of naturally-occurring CBD with his delicious gourmet jelly beans recipe.
To make his concept reality, the candy maker’s next challenge was to find a stable process to infuse each bean with 10 mg of naturally-occurring CBD, and then successfully mask the delivery of the unpleasant Hemp Extract using the jelly bean’s delicious flavor and sweet sanded sugar coating. After countless test batches and taste testing trials, Klein devised a patent pending infusion process – creating the first CBD infused mini gourmet jelly bean on the market.
With Welly Jelly™.
Enter a group of wellness enthusiasts who were looking for a measured delivery system for naturally-occurring CBD that also tastes incredibly good. Because your daily wellness routine should be natural – and with Welly Jelly™ it is all natural.
Here at Welly Jelly™, we’ve made Cannabidiol delivery easy and packaged the sweet, feel good magic of naturally-occurring CBD for you with 10, 30 and 60 count Welly Jelly™ packs. So that you can stay well, daily.